About the Project
Japan Tehnik is a landing page designed specifically to capture and convert high-intent B2B traffic from digital advertising campaigns (Google Ads). The website serves as a digital showroom for industrial generators (gensets), enabling prospective corporate clients and business owners to explore technical specifications, request quotes, and directly connect with sales representatives.
Tech Stack
The Challenge
High-value B2B products like industrial generators require high trust and immediate clarity. The challenge was to transform paid ad traffic into qualified leads by delivering a fast-loading, highly persuasive user experience optimized for immediate inquiries.
The Solution
Developed a responsive and performance-focused landing page tailored for lead generation. By organizing product specs logically, embedding prominent Call-to-Action (CTA) triggers (such as WhatsApp direct inquiry buttons and request forms), and integrating ad tracking analytics, the landing page maximizes conversion efficiency for ad campaigns.
Contributions
- Developed responsive landing page components using PHP and Tailwind CSS.
- Set up Google Tag Manager and Google Analytics for end-to-end campaign tracking.
- Built floating CTA buttons and form triggers to streamline B2B inquiries.
Key Features
- Tool to help users estimate their industrial power needs before requesting a quote
- Categorized showcase of silent and open-type genset models
- List of warehouse locations across Indonesia to build buyer trust
- Floating WhatsApp chat widget and "Minta Penawaran" quote request forms for fast inquiries